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How to earn affiliate revenue from REI
When someone buys from REI because you recommended it, you can get paid for it. There are two ways to do that: join REI's own affiliate program, or share REI products through OllaCart and earn on eligible purchases without applying anywhere.
Option 1: Apply to REI's affiliate program
Look for an "Affiliates" or "Partners" link in the footer of rei.com. Large retailers usually run their programs through a network such as Impact, Rakuten Advertising, CJ or Awin, and you apply through that network.
- Sign up with the network or program and apply to REI.
- Describe where you'll promote it: a website, newsletter, YouTube, TikTok or Instagram. Most programs review applications by hand.
- Once approved, generate tracked links for REI products and add them where your audience will see them.
- Disclose your affiliate relationship next to every link.
This route makes sense if you already have a site or audience. Programs can decline new or small publishers, and many have minimum payout thresholds.
Option 2: Share REI finds on OllaCart
OllaCart handles the affiliate side for you. You don't need a website or an approved account with REI.
- Save REI products you stand behind with the OllaCart extension or iOS app.
- Share your cart or a product link with friends, followers or your audience.
- Earn when they buy. Eligible purchases made through your share can pay you a share of the commission. Buyers pay the same price.
Is REI a good store to promote?
Outdoor gear is bought on recommendation from people who use it, which suits sharing gear lists and trip kits.
Plan around REI's sale calendar: REI Anniversary Sale (spring). Shoppers are already looking during these, and a shared cart of picks converts well.
Your audience keeps their REI Co-op Membership benefits, since they check out on rei.com as usual.
Tips for earning more
- Recommend products you've actually used or researched; trust is what converts.
- Share a themed cart (a gift guide, a room, a routine) rather than single links.
- Time your shares for sales, when buyers are ready.
- Always disclose. It's required by the FTC and keeps your audience's trust.
Frequently asked questions
Does REI have an affiliate program?
Most large retailers, likely including REI, run an affiliate program, usually through a network such as Impact, Rakuten Advertising, CJ or Awin. Look for an "Affiliates" or "Partners" link in the footer of rei.com.
How much can I earn from REI?
Commission rates are set by REI's program, vary by product category and change over time. Check the program's current terms before you promote anything. Through OllaCart, you earn a share of the commission on eligible purchases made through your shared links.
Can I earn from REI without a website?
Most affiliate programs want a website or an established audience before they approve you. With OllaCart you don't need one: save REI products, share your cart or a product link, and eligible purchases through it can earn you commission.
Do buyers pay more when they use my link?
No. Affiliate commission is paid by the retailer. The buyer pays the same price.
Do I have to disclose affiliate links?
Yes. In the US, the FTC requires you to clearly disclose when you can earn from a recommendation. A short, visible note such as "I earn a commission if you buy through this link" next to the link works.
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REI discount codes · Save a cart from REI
OllaCart is not affiliated with or endorsed by REI. REI is a trademark of its owner. Program names and sale events change; check rei.com for current terms. Last reviewed 2026-10-26.