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How to earn affiliate revenue from Walmart
When someone buys from Walmart because you recommended it, you can get paid for it. There are two ways to do that: join Walmart's own affiliate program, or share Walmart products through OllaCart and earn on eligible purchases without applying anywhere.
Option 1: Apply to Walmart's affiliate program
Walmart's program runs through Impact (Walmart Affiliates).
- Sign up with the network or program and apply to Walmart.
- Describe where you'll promote it: a website, newsletter, YouTube, TikTok or Instagram. Most programs review applications by hand.
- Once approved, generate tracked links for Walmart products and add them where your audience will see them.
- Disclose your affiliate relationship next to every link.
This route makes sense if you already have a site or audience. Programs can decline new or small publishers, and many have minimum payout thresholds.
Option 2: Share Walmart finds on OllaCart
OllaCart handles the affiliate side for you. You don't need a website or an approved account with Walmart.
- Save Walmart products you stand behind with the OllaCart extension or iOS app.
- Share your cart or a product link with friends, followers or your audience.
- Earn when they buy. Eligible purchases made through your share can pay you a share of the commission. Buyers pay the same price.
Is Walmart a good store to promote?
General merchandise programs pay different rates by product category, so the same sale can earn very different commissions depending on what's bought.
Plan around Walmart's sale calendar: Walmart Deals events (summer and fall), Black Friday. Shoppers are already looking during these, and a shared cart of picks converts well.
Your audience keeps their Walmart+ benefits, since they check out on walmart.com as usual.
Tips for earning more
- Recommend products you've actually used or researched; trust is what converts.
- Share a themed cart (a gift guide, a room, a routine) rather than single links.
- Time your shares for sales, when buyers are ready.
- Always disclose. It's required by the FTC and keeps your audience's trust.
Frequently asked questions
Does Walmart have an affiliate program?
Yes. Walmart's affiliate program runs through Impact (Walmart Affiliates). You apply, and Walmart decides whether to approve you.
How much can I earn from Walmart?
Commission rates are set by Walmart's program, vary by product category and change over time. Check the program's current terms before you promote anything. Through OllaCart, you earn a share of the commission on eligible purchases made through your shared links.
Can I earn from Walmart without a website?
Most affiliate programs want a website or an established audience before they approve you. With OllaCart you don't need one: save Walmart products, share your cart or a product link, and eligible purchases through it can earn you commission.
Do buyers pay more when they use my link?
No. Affiliate commission is paid by the retailer. The buyer pays the same price.
Do I have to disclose affiliate links?
Yes. In the US, the FTC requires you to clearly disclose when you can earn from a recommendation. A short, visible note such as "I earn a commission if you buy through this link" next to the link works.
Affiliate revenue from other marketplaces & department stores
Walmart discount codes · Save a cart from Walmart
OllaCart is not affiliated with or endorsed by Walmart. Walmart is a trademark of its owner. Program names and sale events change; check walmart.com for current terms. Last reviewed 2026-10-26.